A Guide to YouTube Advertising
Don’t let all that time and energy spent creating a high-quality advertisement go waste — get the video in front of your audience using one of the most popular platforms on the internet: YouTube!
It’s no secret that YouTube is widely used among all kinds of people, but understanding how to maximize advertising success on the platform is another story. Running an ad on YouTube is different than creating a generic social media ad or placing your video on your website.
Here’s a quick breakdown of the different ways you can jump in on the action with YouTube advertising! For starters, YouTube offers three types of video ads that you can utilize: TrueView, pre-roll, and bumpers.
TrueView Ads
TrueView ads are perhaps the most standard type of video you can put on YouTube. With a TrueView ad, you’ll only have to pay if a viewer watches the video for more than 30 seconds or engages with your video by clicking on the call-to-action button. The user can skip the rest of your clip after watching for 15-20 seconds.
It’s good to know that there are two subcategories of TrueView Ads:
1. Discovery ads, also known as display ads, are listed as thumbnails on the YouTube homepage or search results. When the user clicks on your video’s thumbnail, they’ll be taken directly to your advertisement, where they can hear your message.
2. Alternatively, in-stream ads will play before the user can watch the main video they selected. Users will be prompted with your call-to-action statement while they watch your ad.
Because you have limited time with this option, you’ll want to consider video types that will reel your audience in and compel them to keep watching your video past the mandatory 15-second mark. Case study and testimonial videos are a couple of noteworthy options, as they tend to tell stories that relate to your audience.
Have you considered working with a professional video marketing company like Atomic 8? We can help you create and place a video that generates the most engagement from your audience.
Preroll & Midroll Advertisements
A couple more YouTube advertising options are pre-roll and mid-roll ads. These ads don’t give users the choice to skip the clip, and they typically play before, during, or after the main video.
Pre-roll and mid-roll ads only work on videos that are over 10 minutes long. You should consider creating a pre-roll or mid-roll advertisement if you have a 15 to 20-second video clip.
Bumper Advertisements
The third type of advertisement you can have on YouTube is a bumper. Bumpers play before the main video, but the user can’t skip them.
The setback to the advertiser is that the video can only be six seconds long. Because of its short duration, you should choose extremely powerful content for your bumper advertisement. If you’re not sure how to make the most out of your bumper ad, work with a team of digital marketing specialists. With expert guidance and production, you’ll be able to maximize your bumper video’s impact on your audience.
Contact Atomic 8 for YouTube Ad Production Services
Producing a YouTube ad that drives results isn’t always an easy task to the nonexpert. When it comes time to develop a video that perfectly conveys your brand’s message, call up the experts at Atomic 8!
Atomic 8 provides professional video marketing services capable of helping you create a high-quality YouTube advertisement. We’ll assist you with ad placement and management so you can get the most out of your advertisement. We’ll even provide you with a comprehensive marketing strategy that will set your video up for success from the get-go.
To schedule a meeting with our video and marketing specialists, send us a message today!