How Video Content Boosts Your SEO Rating
If you’re establishing a marketing strategy for your business, you probably already know that it’s a good idea to include video with your marketing efforts. Many business owners are learning that video can drastically improve their SEO ratings.
Not just any video will do the trick, however. You’ll need to ensure your video contains a few critical elements!
What Is SEO?
Before we get into what makes a video SEO-friendly, let’s take a second to understand exactly what SEO is.
SEO stands for search engine optimization, which is the process of making your content rank higher on search engine pages. When your content ranks higher, more people are likely to see it and engage with it.
By creating content that incorporates your audience’s targeted keywords and interests, you’ll be able to generate more engagement and results for your business.
How Do Video & SEO Work Together?
When it comes down to it, SEO essentially focuses on what the search engines’ algorithms are prioritizing. According to recent research, popular search engines such as Google favor video content in many instances.
When users conduct a search on Google, they are often presented with results that feature a video thumbnail. Google does this because it knows that users are more likely to click on the result that features a video or image.
Beyond Google’s preference for video content, there’s also proven evidence that users tend to stay on a website page longer if it contains a video. When users find your content useful and high quality, other sites will start to generate backlinks that send users on other sites back to your content.
If a video proves more useful to users, you’ll likely receive more backlinks from other sites as time goes on.
How to Create Search Engine Optimized Videos
It’s important to know that not just any video will work well with your SEO efforts.
While a video on your website might get users to your page, they won’t stick around long if it’s not entertaining or providing the information they need. You’ll need to create a video that’s rich in quality and centered around a specific goal.
Take the time to produce a quality video that contains captivating imagery and thoughtful dialogue. Working with a team of expert video production professionals can ensure that your video contains all of these elements.
Choose Atomic 8 for a Better Video Marketing Strategy
Atomic 8 brings years of video marketing experience to every service. We’ll ensure your video is fully optimized for search engines and keeps your audience engaged and informed.
From digital media specialists to writers and marketing experts, our team of video professionals knows what it takes to bring you the results you’re looking for!
Get started and receive a comprehensive video marketing package today! Contact Atomic 8 online or by calling 612-486-5580.