How Video Marketing Helps New Businesses
You finally did it!
Your whole life has been leading up to this. They said you couldn’t pull it off, but you’ve ultimately proved them wrong.
Congratulations! You’ve launched a NEW BUSINESS!
Convertible limo service, dog smoothie drive-thru, karaoke food truck; whatever your latest enterprise is, starting a new business is an exhilarating journey filled with dreams, aspirations, and the thrill of finally creating something meaningful.
But once that thrill has started to subside and the bills have started to soar, there’s one question every new business owner is ultimately confronted with: "How do I let people know my new business exists?"
There are many potential answers to this question. Perhaps you could hire a sign spinner to halt traffic on the highway. Or maybe you could try and go viral by crashing The Today Show and handing each host sweaters with your logo proudly printed on them.
However, perhaps the simplest (and safest) answer to this question is invoking the branding powers of Video Marketing! In today's digital age, the effectiveness of video marketing for new businesses cannot be overstated.
Check out some recent statistics that highlight the profound impact of video marketing:
● Higher Engagement: Videos garner 1200% more shares than text and images combined. For new businesses, this means a better opportunity to engage with potential customers and build a strong online presence.
● Improved Conversion Rates: Businesses using video enjoy a 49% increase in revenue compared to those that don't. Video marketing not only attracts potential customers but also has the power to convert those leads into actual sales.
● Boosted SEO: Including videos on your website can increase your chances of ranking on the first page of Google by 53 times. When potential customers search for a product or service, your new business could be the one they find first.
● Increased Trust and Credibility: Video content builds trust and credibility faster than other forms of marketing. Research even shows that 69% of consumers say that a professionally produced marketing video increases a company’s credibility. Sharing your story and expertise through videos humanizes your brand, making you more relatable to your audience.
Sure, that all sounds fine and dandy. But how can video marketing benefit your new business, more specifically?
Let the video marketing aficionados at Atomic 8 walk you through all the ways effective video marketing will efficiently introduce your new business to the world!
1. Elevating Your Brand
New businesses can establish a strong brand identity through all the capabilities and resources of video marketing. For starters, you can create videos that introduce your business's story, values, and mission, all accompanied by stunning visuals or branded imagery that draws each viewer into your message.
Be sure to share video content that makes your products or services unique and let your audience connect with your brand on a personal level.
2. Explaining Your Products or Services
Videos provide the perfect platform for explaining the intricate details of your offerings. Regardless of what products or services your company specializes in, you can create product demos, how-to videos, or explainer videos to guide potential customers through your products, ensuring they fully understand their value, as well as how to purchase or enlist your services.
3. Sharing Testimonials
Every new business goes through the growing pains of having to establish some semblance of legitimacy. That’s where sharing video testimonials can help new businesses create compelling video content that builds trust and credibility with their newfound audience.
Videos of satisfied customers speaking about their positive experiences with your products or services are invaluable for attracting new customers.
4. Engaging on Social Media
Establishing a social media presence is an often overlooked task for new businesses. But the fact remains that social media platforms are an ideal stage for sharing engaging, branded video content that can help your business build a new following.
You can start off by creating short, eye-catching videos tailored to each platform's audience, whether it's Instagram, TikTok, or LinkedIn.
Each social media channel you launch serves a unique purpose in building your online presence, giving you more ways to connect with and engage with your preferred demographics of customers.
5. Showcasing Behind the Scenes
Transparency is essential for new businesses to let prospective clients know that they’re a legitimate operation. You can let your potential customers peek behind the curtains by showing them the hard work, dedication, and passion that goes into your products or services.
Behind-the-scenes videos create a more transparent and trustworthy image for your new business and can also allow your newfound customers to see the faces behind the brand.
6. Establish Authority & Authenticity
Working with an experienced video marketing company can provide you with a number of engaging solutions to utilize video content to establish your business as a local leader in your industry.
For starters, hosting webinars or sharing live streams can position your business as an expert in your field. You can engage with your audience by providing valuable information or conducting Q&A sessions that can be shared across your social media platforms.
You can also invest in producing a series of “How-To” videos or video tutorials that can educate your audience on how to utilize your products or services appropriately. Videos that teach your audience something new or solve their problems will only work toward establishing your business as a helpful resource.
8. Humanize Your Business
At the end of the day, people like to do business with people. Video marketing gives you a wide variety of options to put a face to your business, making your brand more relatable to customers living in your neck of the woods.
Whether it’s sharing stories of your team members or highlighting any volunteer engagements your business has been involved in, video marketing gives you a chance to showcase your workplace to create a connection with your audience.
Let Atomic 8 Help You Spread the Word of Your New Business!
To harness the full potential of video marketing for your new business, you should strongly consider working with a professional video marketing company. At Atomic 8, we’re here to help you create high-quality videos, develop a content strategy, and ensure your videos reach the right audience.
Are you ready to embrace video marketing and watch your new business take off the ground? Contact Atomic 8 today to get started on crafting your new video marketing strategy!