There’s never been a better time to add video to your company’s marketing strategy! From testimonials to animated explainers, video can help you connect and engage with your audience on multiple channels, doing the heavy lifting to spread your brand name while you focus on running your business. It’s an effective way to promote your products or services, capture your audience’s attention, and drive leads, and a well-done video will often pay for itself in clicks, shares, and conversions.