Tips for Creating a Powerful Explainer Video

It’s no secret that video marketing is an effective method of increasing brand awareness and connecting with your target audience. One of the most popular and impactful video types brands can add to their marketing strategies is an explainer video.

Explainer videos can be an extremely useful tool for educating and engaging with your audience. However, there are several steps you should take to create a high-quality explainer video that generates results.

Here are a few tips you can use to create a successful explainer video that entertains your audience and brings you leads.

Choose a Topic Your Audience Cares About

When deciding what your explainer video should be about, select a topic that your audience has proven to be interested in. By answering a question your customers frequently ask or by focusing on a topic that’s popular among your target audience, you’ll be able to captivate their attention and establish your brand’s credibility and reliability.

For example, if you’re a roofing company that offers installation services for several different types of materials, you may want to let your customers know the pros and cons of each option. Because your audience isn't made of experts in different roofing materials, an engaging explainer video will help them decide which material meets their needs and preferences best.

Another example would be a restaurant utilizing an explainer video to describe its process for making popular dishes. While this video will answer the audience’s typical questions about the restaurant’s food quality and reliability, the video will also show the restaurant’s dedication to professional and safe practices.

By considering what your audience may want to know most about, you’ll be able to choose a topic that drives results and encourages engagement.

Get Right to the Point

Once a user starts watching your explainer video, you only have so much time to capture and hold on to their attention. Because of this time crunch, you’ll want to ensure that your video gets straight to the info that your audience is looking for.

Avoid discussing why your audience should watch your video — they likely already know why they’ve decided to tune into your content. Instead, start by introducing the video’s topic and then transition right into explaining the information they’re interested in. By telling your audience how you’re going to solve their problems, you’ll be better able to convert them into customers and generate more sales.

Keep Things Simple and Clear

One of the best parts about utilizing video is its ability to keep your audience entertained. However, it doesn’t take much for a viewer to get distracted and lose interest in your message. By keeping your video simple and straightforward, you’ll be able to keep your audience’s attention for longer.

A few of the best ways you can make your video simple is by avoiding complex jargon and complicated information. Remember that your viewers aren’t experts in the subject the way you are, so you’ll need to explain the topic in a fun, simple, and engaging way. By using animation, inviting dialogue, and captivating visuals, your viewers will remain intrigued while still hearing and learning your message.

Call in the Pros

All of these tips and tricks can seem overwhelming when attempting to create an explainer video that works. However, with the help of trained and experienced video marketing specialists, you’ll be able to maximize the impact, quality, and success of your video. Professional video specialists will help you write up a thoughtful and intriguing script, create unique and captivating visuals, and place your video in all the right places where it’ll fall right into your audience’s lap.

At Atomic 8, we’re happy to help you increase your brand awareness and generate more leads with our video marketing services. We’ll even get you started with a complete strategy plan so that you can continue to see results from your video over time, even when all of the hard work is done!

To get started on your next explainer video, call up the pros at Atomic 8. Our team of experts is ready to help you start experiencing the benefits of an effective marketing strategy today! You can reach us online or by calling 612-486-5580.