Why Your Business Should Use Explainer Videos

As a business owner in Minneapolis, you are constantly looking for ways to stand out from the competition and attract more customers. One effective strategy that can help you achieve these goals is creating an explainer video.

An explainer video is a short, engaging, and informative video that explains your company's products, services, or ideas in a way that is easy to understand and remember. These videos can be used for various purposes, such as promoting your brand, educating your audience, or driving conversions. In this article, we will explore the reasons why a company in Minneapolis needs an explainer video and how it can benefit your business.

Why Would a Company in Minneapolis Need an Explainer Video?

1. Increase Brand Awareness

One of the most significant benefits of an explainer video is that it can help increase brand awareness. By creating a video that showcases your company's products or services, you can reach a broader audience and make a lasting impression.

Explainer videos are highly shareable and can be distributed across various social media platforms, email marketing campaigns, or embedded on your website. By making it easy for your audience to share your video, you can extend your reach beyond your existing customer base.

2. Engage Your Audience

In today's digital world, attention spans are shorter than ever before. To capture your audience's attention, you need to provide content that is engaging, informative, and entertaining.

An explainer video can do all three by providing a visual representation of your brand's message. By using animation, voiceover, and storytelling techniques, you can create a video that is both informative and entertaining.

3. Boost Conversions

Ultimately, the goal of any marketing strategy is to drive conversions and increase revenue. An explainer video can help you achieve this by providing your audience with the information they need to make a purchasing decision.

Research shows that adding an explainer video to your website can increase conversions by up to 80%. By providing a clear and concise message, you can help your audience understand the value of your products or services and encourage them to take action.

4. Stand Out From the Competition

In today's crowded marketplace, it can be challenging to stand out from the competition. An explainer video can help you differentiate your brand by providing a unique and memorable message.

By showcasing your brand's personality, values, and benefits, you can create an emotional connection with your audience that sets you apart from the competition.

5. Educate Your Audience

Many companies in Minneapolis offer complex or technical products or services that can be challenging to explain to the average person. An explainer video can simplify your message and make it more accessible to your audience.

By breaking down complex ideas into simple and easy-to-understand terms, you can educate your audience about your brand's value proposition and help them make an informed purchasing decision.

How to Create an Effective Explainer Video

Now that you know why a company in Minneapolis needs an explainer video let's take a look at how to create an effective one.

1. Define Your Goals

Before you start creating your video, you need to define your goals. What do you want to achieve with your video? Is it to increase brand awareness, drive conversions, or educate your audience?

By defining your goals, you can create a video that is tailored to your specific needs and objectives.

2. Know Your Audience

To create a video that resonates with your audience, you need to know who they are and what they care about. What are their pain points? What motivates them?

By understanding your audience, you can create a video that addresses their needs and provides a solution to their problems.

3. Keep it Short and Simple

An effective explainer video should be short, simple, and to the point. Research shows that viewers lose interest after the first 30 seconds, so it's essential to capture their attention early and keep them engaged throughout the video.

Make sure your video is concise and straightforward, and avoid using jargon or technical terms that your audience may not understand.

4. Use Visuals and Animation

Visuals and animation are powerful tools that can help simplify complex ideas and engage your audience. By using animations, you can create a visual representation of your brand's message that is easy to understand and remember.

Use visuals and animation to support your message, and make sure they are consistent with your brand's tone and personality.

5. Tell a Story

A compelling story can capture your audience's attention and create an emotional connection with your brand. Use storytelling techniques to create a narrative that resonates with your audience and highlights your brand's unique value proposition.

6. Include a Call-to-Action

A call-to-action (CTA) is a critical element of any marketing video. Your CTA should encourage your audience to take action, whether it's visiting your website, subscribing to your newsletter, or making a purchase.

Make sure your CTA is clear and concise, and provide your audience with a reason to take action.

As a business owner in Minneapolis, you need to stand out from the competition and attract more customers. An explainer video can help you achieve these goals by increasing brand awareness, engaging your audience, and driving conversions.

By following the tips in this article, you can create an effective explainer video that showcases your brand's unique value proposition and resonates with your audience. So why would a company in Minneapolis need an explainer video? The answer is simple: to increase brand awareness, engage your audience, and drive conversions. Don't miss out on the opportunity to take your business to the next level with an effective explainer video.

If you're looking for a video production comapny in Minneapolis area to create your next Explainer Video - Contact Atomic 8 Creative today.